LINKEDIN GROUPS: YOUR GATEWAY TO INBOUND MARKETING

HOW ARE LINKEDIN GROUPS USEFUL FOR MARKETING

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People use LinkedIn for different reasons.

For networking.

For job updates.

For research.

For talent searching.

And joining a LinkedIn group makes it easier for you to do all that.

It connects you with users of the same interests and fields.

Being a part of a group brings you valuable insights in regards to:

  • Personal branding
  • Job recruitment
  • Business networking

However, I don’t know why most users simply ignore them.

When, in fact, LinkedIn groups have many advantages to their professional advancement.

After all, many of the top leads and influencers come from LinkedIn,

Especially now that LinkedIn added several security features in order to make group members safe.

Some of these features are:

  • Securing the privacy of the groups
  • Limiting the members that could join
  • Regulating stricter rules within the group

But before we dive deep into the benefits, let’s discuss first the problems that commonly occur in LinkedIn groups.

THE PROBLEMS OF LINKEDIN GROUPS

I’ll give you 3 major points.

  • They made it into a numbers game.
  • There’s no group administrator to monitor members and their posts.
  • Too much self-promotion turns off genuine members from ever entering the group again.

And I know you can relate because we both encountered these problems. 

Back when we’re new to LinkedIn.

We saw too much spam and posts by marketers looking to drive traffic into their websites.

Dozens of posts were popping left and right that didn’t match our group’s purpose or primary interest.

And it was irritating.

Very frustrating.

Because we’re there to gain valuable insights, right?

To be part of an organic group that understands our needs, our pain points.

A group of experts who shares knowledge about the current news and events in our industry.

But look at where that got us?

Nowhere.

Because of our group’s large number, we became the prime targets of third-rate marketers and content creators.

FOR THEIR SELF-INTERESTS.

What’s worse;

The posts that mattered–the ones that were relevant and brought valuable information were pushed down to the bottom. 

They got diluted in the sea of spams.

And I had enough. 

So I left.

These kinds of groups were very toxic to our professional growth and to our business.

DESPITE THE SETBACKS, WHY DO WE STILL JOIN LINKEDIN GROUPS?

One reason.

Because we get to do FREE MARKETING.

LinkedIn groups are our gateway for Inbound Marketing.

As you know, LinkedIn is a social media platform.

And like most, it’s great for business networking, which suits our purpose.

To build quality B2B interactions and relationships with our contacts.

smile happy laptop

Today, LinkedIn has placed new oversights and regulations to make LinkedIn groups more conducive for the professional community.

It has become a powerful tool for our inbound marketing strategy, especially in generating and engaging leads.

That’s why we join them despite their less-than-stellar reputation in the past. 

And to get the most out of our groups, we share relevant and timely information that engages our audience.

The more we share content here, the more people it will reach.

And if we post high-quality content?

Then it’s an added opportunity for us to be known for our expertise.

Which then drives people to do business with us organically.

THE BENEFITS OF JOINING LINKEDIN GROUPS

I want you to look at these LinkedIn stat figures for 2020 for a moment.

  • There are currently 675+ million users on LinkedIn.
  • Out of them, approximately 350 million are active per month.
  • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
  • 97% of B2B marketers utilize LinkedIn for their content marketing efforts.
  • Only 3 million LinkedIn users share content weekly.
  • 6 out of 10 users actively look for industry insights.
  • Professional content gets 15X more content impressions.

Now, what can you infer from them?

If your answer is that people on LinkedIn are hungry for quality content, then that’s correct.

And one of the most effective strategies for inbound marketing is content distribution.

Here is where your group can help you the most.

Because, at its core, LinkedIn groups are professional forums with highly specialized members belonging to a specific industry.

That means we can share and discuss information about the content you posted.

And we get to have an active audience who’s interested in a particular topic.

Plus, because it’s LinkedIn, we also get to receive benefits that other social media platforms like Facebook and Twitter can’t.

1. Build organic relationships 

Building a professional relationship starts with meaningful and engaging discussions with the other group members.

So …

  • Join in on conversations
  • Post interesting and valuable content,  
  • Show off your expertise in industry matters. 

After all, you’re meeting people who have the same business needs and agenda as you.

Meaning, you share the same ideas and can help each other address your pain points.

Just be sure to showcase your passion, dedication, and knowledge in your words.

2. Show thought leadership

To be a thought leader is to position yourself as an industry expert.

There are 2 ways you can do this.

  • Through regularly answering members’ questions and becoming a contributor to valuable information.
  • Create your own group and show off your knowledge.

For the second one, you’re creating an opportunity for yourself to lead a group of professionals on LinkedIn who share the same interests.

What’s good about this is you can easily filter out members and accept only those of business value.

And as it’s administrator, you should be committed to:

  • Moderating group discussions
  • Engaging in conversations between group members
  • Answering questions regarding your expertise

Just be mindful of your conduct. And don’t abuse your power!

3. Expand the reach of your content

Aside from being marketers, we’re also content creators.

One goal we want to achieve as content creators is to gain benefits from the content we make.

And that is increasing our clientele and filling our sales funnel.

LinkedIn groups can help us network our content, like writing as a guest blogger for others, opening new opportunities for our business.

interesting

4. Reach the right people

With 675+ million users, it’s pretty hard to reach our target prospects, right?

There’s too much noise in between that our content might get drowned before it reaches them.

Which, let’s face it, makes our content marketing strategy look like crap.

What’s more;

Our ideal buyers are faced with hundreds of content wherever they go. (And not just on LinkedIn).

Hence, it’s important that we get to capture their interest to achieve great results.

And LinkedIn groups can cut through that noise, letting us reach our audience much faster.

Plus, it’s FREE!

5. Conduct research about your customers

A good marketing strategy can give the right content to the right audience at the right time.

And LinkedIn groups allow us an exclusive sneak peek into the …

  • Challenges
  • Motivations
  • Interests
  • Hobbies

… of our customers.

Thanks to them, we get to have an in-depth understanding of our customers and how they think.

Result?

We’re able to use this information on our next interaction (and deals) with them.

BEST PRACTICES: HOW TO MAXIMIZE YOUR LINKEDIN GROUP FOR INBOUND MARKETING

Interactions are essential when conducting business networking on your LinkedIn groups.

After all, you want to establish a mutually beneficial relationship with others, especially your ideal customers. 

To gain the most benefits out of it, here are a few tips you can do.

1. Use well-crafted messaging

High-quality content is the key to capturing your audience.

So make sure that your overall message is:

  • Short but sweet
  • Persuasive 
  • Clear, concise, and compelling

2. Educate your audience

For your inbound marketing strategy to be effective, your content must be:

  • Helpful
  • Relevant
  • Authoritative

Give the audience what they want when they need it the most.

audience

3. Always engage with your group members

As mentioned, interaction is key to your business networking.

So you must be consistent in engaging with your group members either by:

  • Answering their questions
  • Solving their problems
  • Share idle yet valuable conversations

4. Know your audience

Who here only has one LinkedIn group?

No one, right?

We all have joined multiple groups with different market niches.

But it does make it hard to keep track of what group specializes in what niche.

So to avoid committing a big mistake (that’ll blacklist you from the group for life), you should create an excel sheet with the details of each group.

Plus, keeping track helps you determine what content to share with each one.

KEY TAKEAWAYS

 

Finding the right group fit for your needs is like a diamond in the rough.

But when you find the ones that suit you best, then you’ll have the chance to enjoy the benefits that come along with it.

Even with a questionable reputation in the past, there’s no question that LinkedIn groups help greatly in our inbound marketing strategy. 

  • Build organic relationships 
  • Show thought leadership
  • Reach the right people
  • Expand the reach of your content
  • Conduct research about your customers

DO YOU WANT TO MAXIMIZE YOUR INBOUND MARKETING STRATEGY THROUGH LINKEDIN GROUPS?

BOOK YOUR 30 MINUTES CONSULTING FOR FREE RIGHT NOW  👇👇👇 

 

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