Communication is essential in business.
Where would we be if we don’t talk to other people, right?
Nowhere, I tell you.
We’d be stuck in the starting line with no way to move forward.
To grow and to progress.
It’s only when we converse that we understand people, their intent, ideas, and feelings.
We develop a sense of companionship, resulting in a more concrete relationship.
And since people speak four times faster than they type, speaking a much more efficient medium of communication.
Thankfully, LinkedIn has introduced a new feature known as Voice Messaging that lets us users record and send 60-second voicemail.
The best part?
It takes the mental strain and effort out of writing or typing a message.
Which, I tell you, erases the chances of getting misunderstood and misinterpreted by the client.
After all, tones and emotions evoke more interest and capture the recipient’s attention than the written word does.
WHY YOU SHOULD USE LINKEDIN VOICE MESSAGING
1. You can express yourself better
In communication, speaking is much better than writing.
You’re able to express your thoughts and ideas better.
Through voice messaging, you can connect on a more personal level with your client since your personality, emotions, and tone comes through.
2. Better than calls
You must understand that your clients are busy.
They won’t always answer the phone since they have other engagements to attend to.
That’s why it’s efficient (and better) to leave them a voicemail.
This way, they can listen and respond to your message at a time most convenient for them.
3. Convenient messaging even when on-the-go
As mentioned earlier, people speak 4x faster than typing.
This reason alone makes voice messaging attractive since you’re able to explain your ideas longer without stress.
What’s good about it is you can do this even when you’re on the go.
Thanks to it, you don’t have to stop walking just to type your reply.
WHAT OTHER BENEFITS CAN IT GIVE YOU
Like all LinkedIn products, this new feature gives its users benefits that are perfect (and valuable) for the professional arena.
- It’s faster than text messaging.
- It makes explaining complex ideas much easier.
- The recipient can hear your voice and connect with you on a more personal level.
- Voice messages are more authentic than AI voice assistant software.
Knowing these benefits might not be enough to convince you to leverage this feature into communicating with your LinkedIn contacts.
So let me share with you my awesome experience with LinkedIn Voice Messaging.
THE AWESOME PRESENT LINKEDIN VOICE MESSAGING GIVES ME
Fundamentally, doing business networking on LinkedIn is all about NOT turning your contacts–partners and clients alike–off.
So we make sure that the InMail messages are all creatively and sincerely written, right?
We make it so powerful that they’ll stay connected and engage with us.
It’s the most basic way of building trust in our relationships.
When LinkedIn introduced this new feature, Voice Messaging, back in 2018, I immediately used it as part of my networking and lead generation strategy.
And I know that it would work.
Because it’s been proven by my many business interactions here in China.
People here have been using WeChat voicemails to communicate with each other better.
Plus, it humanizes you–making you more approachable, genuine, and trustworthy to your contacts.
And it also leaves a good first impression on you on a platform that’s full of noise and harried activities.
So there I was, sending a new connection–an ideal client–a voicemail.
“Hello Hans, hope you’re doing well. Thank you very much for connecting. I really appreciate it. If I ever could do anything for you, definitely reach out and let me know. I’m also looking forward to the content you’ll share here on LinkedIn. And I hope that when you see some of mine, they’ll be useful and helpful to you. Take care!”
This simple yet meaningful message paved the way for my consistent interaction with Hans.
As a result?
When he was looking for a digital marketer to partner with on a project, he came looking for my agency and me.
I managed to turn a simple connection into a paying client, thanks to it.
Hopefully, this serves as your inspiration in using the Voice Messaging feature more.
Take advantage of it as part of your business networking strategy.
HOW TO USE LINKEDIN VOICE MESSAGING
This awesome feature is very easy to use.
It only involves 3 simple steps.
- To record the message, tap and hold the microphone icon as you speak.
- Once done, release it to send the message.
- If you’re not satisfied with your recording, delete it by sliding your finger away from the microphone icon while still holding it.
BEST PRACTICES: HOW YOU CAN EFFECTIVELY UTILIZE VOICE MESSAGING
1. Make efficient voice mails
You should know that voice messaging only affords you 60 seconds of recording.
So you have to make this time count.
Use it more efficiently.
If this is your first time using LinkedIn Voice messaging, I recommend trying to message your colleagues and friends first.
It’s good practice to build up your confidence and let you familiarize yourself with this new LinkedIn product.
Once you get used to it, then you can send one to your clients and prospects.
2. Structure your message
Your message should have a direct impact and value to your client.
Don’t send one just for the sake of it. Just because you want to try it.
You must have a solid reason to send it, like an update on your business deal, perhaps.
It should also be direct to the point and able to pique their interest.
Otherwise, they’ll just ignore it and won’t bother sending a reply.
If, for instance, you’re sending a greeting to a new prospect, you should first do research information about them.
This is so you can create a favorable first impression.
Don’t forget to state your reason for reaching out to them as well.
Like any messages sent, you need to include a clear call-to-action.
3. Have a powerful introduction
Did you know that you only have 5 seconds to capture your recipient’s attention?
That’s why it’s such a challenge to think about what your introduction’s going to be.
It should be powerful enough that would make them listen until the very end.
So why don’t you start by calling out their name and stating their pain points?
You can then follow this up with the ways you can help resolve their problems.
This way, you’ve ensured the proficiency of the voicemail you left.
Plus, having a powerful introduction lets them know that you’re not just spamming them.
4. Be conversational
This is important.
You want to connect with them, to build rapport.
So you must talk like you do on any normal day.
If you’re too formal or too professional in your message, you’ll surely lose their interest faster than you can blink.
I recommend that you create a lighthearted mood through your message.
You can do this by treating your recipient as a friend, even if this is the first time you talked to them.
Isn’t that the whole point of voice mail?
Just let your words flow, and the rest will follow.
LinkedIn Voice Messaging is truly a great feature.
It makes our communication much more effective and efficient than ever.
Of course, we should also exercise caution about who to send the voicemail to and when to send them.
We don’t want to bring problems that will reflect badly on our business, right?
So remember …
Using LinkedIn Voice Messaging can help in:
- Expressing yourself better
- Communicating with your recipient
- Sending messages even when on-the-go
When sending a message, make sure that you:
- Used the 60-second duration wisely
- Structured your message properly
- Have a powerful introduction
- Send a natural-flowing conversation.
DO YOU WANT TO UTILIZE LINKEDIN VOICE MESSAGING BETTER?
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