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LinkedIn is a social media platform made for businesses and professionals.

As of May 2020, it now has more than 700 million users from 150 countries worldwide.

It is the social media of choice focused on business networking; that is why it is a great tool in making your company known and establishing your brand.

One of the unique features of LinkedIn that makes it so effective is its transparency.

Unlike other platforms, it notifies its users when someone views their profile.

This means that when you view someone’s profile, they get a notification, and they can view your profile as well.

With this feature, this is how most brands make connections with their clients and one another.

Even though it is a great way to make new connections, some professionals still choose to make their profiles private.

By saying private, it means the feature of leaving a mark and notifying the profile you’re viewing is off.

Their reason for doing it varies.

shy linkedin

It can be that they’re shy and just need a LinkedIn profile because their company asked them to do so, don’t want to be tracked, wants to view other profiles without sending out a notification.

Whatever the reason it may be, some users prefer to keep their privacy when browsing through profiles on LinkedIn.

But just in case you want to try it out and check what it’s about, there is a feature on LinkedIn that you can use.

This feature stops the site from telling someone that you viewed their profile.

Upon learning this feature, you can now view LinkedIn profiles, both people and companies, anonymously.

Steps on Viewing Profiles Anonymously – Browser

These steps will teach you how you can view profiles anonymously.

With this turned on, you can view profiles and not leave a notification that you checked their profile.

You may ask why do you need to be anonymous on LinkedIn?


Aside from the examples given above, this feature is often used by job-seekers.

Since they’re around LinkedIn looking at different companies within their industry, they prefer to stay anonymous, especially if they are still employed.


Some companies frown upon this.

Sales specialists and recruiters also usually turn on their privacy.

Their reason is they want to remain hidden while they are generating a bag full of potential leads before they introduce themselves and the company they’re with.

Newcomers on the platform may also choose this option as they work around the site, figuring out LinkedIn as they go.

Whatever the reason, you can always check out this feature and how you can learn from it.

1. Click on Your Settings & Privacy

One of the first steps to do is to log in to your account.

Once you’re in, look at the upper right corner of your screen.

You’ll see your profile picture, the word Me, and a drop-down button.

Click on the drop-down button.

You will see a menu pop up from View Profile, Account, Settings & Privacy, etc.

Choose Settings & Privacy.

After clicking, it will load and direct you to a new page that will read, “How LinkedIn uses your data.”

You don’t need to click anything here, but instead check the left side of the panel, the one that reads “Visibility.”

visibility linkedin

2. Change your Visibility

Upon choosing Visibility, go to “Visibility of your profile & network.

You will see Profile viewing options.

As a default, your account is on “Your name and headline.”

pure private mode linkedin

You can set it on Private profile characteristics if you want to hide from specific profile characteristics when you view someone’s profile.

The third option is your Private mode.

This is the mode that you should choose to move around LinkedIn freely without getting tracked.

Click on Anonymous LinkedIn Member, click on close at the upper right side, and then Back to LinkedIn.

You are now free to check other profiles without leaving any trace.

Steps on Viewing Profiles Anonymously – Mobile App

Another way to access LinkedIn conveniently is through its mobile app.

You can access it anywhere on the go.

If you want to change your privacy and go anonymous, you can also do so on its handy app.

1. Mobile App

Assuming that you already downloaded the LinkedIn app on either App Store or Google Store, tap on the icon and input your logins.

LinkedIn mobile may remind you of Facebook, as it also has Stories pinned on top of the screen.

There are also icons available below, such as Home, My Network, Post, Notifications, and Jobs.

Since we’re on mobile, you have to tap on your profile picture to edit your account.

You can see it on the upper left side of your screen.

It is right before the “Search bar.”

After tapping, you’ll see your name, and below it, you’ll see View Profile and Settings.

Choose Settings.

Upon tapping Settings, you will get directed to a menu.

visibility linked in mobile

2. Changing your Visibility

Choose Visibility.

Just like what we did on the LinkedIn browser, tap on Profile viewing options.

You will see the same menu where it says, “Your name and headline,” “Private profile characteristics,” and “Private mode.”

private mode mobile

Private Mode or Public Mode?

Since you already know how to switch between modes, which do you think is the best mode for you?

Which do you think is better for your profile?

Well, there are pros and cons to using Private Mode.

Pros of Private Mode:

  1. You can roam freely on LinkedIn without any trace.
  2. You can check other people’s profiles without sending out a notification.
  3. You are free to check other company’s profile if you’re job hunting.
  4. If you’re in sales, it is one of the options of generating leads before introducing themselves and making themselves and their company known.
  5. If you’re a LinkedIn newcomer, you can experience the difference in different settings.

private linkedin

Cons of Private Mode:

  1. It will impede your ability to connect.
  2. You won’t be able to see who viewed your profile.
  3. It will erase all the information you have in your LinkedIn’s “Who’s viewed your profile.”
  4. You won’t be able to see and create connections with the people who viewed your company page.
  5. This will impede your opportunities for generating leads, joining LinkedIn groups, or inviting people to like your page, among others.
  6. You’ll lose the excitement of having a new connection.

LinkedIn Premium

LinkedIn is a free networking site, but they offer LinkedIn Premium for heavy users.

What is it?

It is a paid subscription tier that lets its users have access to a number of premium features.

There are currently four plans available.

Career – Get hired and get ahead

This is the base plan that will cost you $29.99 a month.

3 InMail message credits.

Private Browsing where you can browse the profiles of your profile viewers anonymously.

Resources to help you get hired.

Business – Grow and nurture your network

This plan costs $47.99 a month.

It has 15 InMail message credits.

Unlimited People browsing up to 3rd degree.

Deep insights into a company’s growth and trends.

Sales – Unlock sales opportunities

This plan is $64.99 a month.

It has 20 InMail message credits.

It has an Advanced lead search.

Lead recommendations and saved leads.

Features that will help lead generation.

   Unlimited People browsing up to 3rd degree.

Hiring – Find and hire talent

The most expensive plan at $99.95 per month.

It has 30 InMail messages.

Advanced search designed for recruiting.

Specific features to help recruit the best talents.

Unlimited People browsing up to 3rd degree.

LinkedIn Premium – Is it worth it?

Seeing the additional features. Is it worth it to get on a LinkedIn Premium plan?

It all depends on what you need.

Suppose you’re a recruiter, a business owner, or into sales. In that case, these additional features can help you in your endeavors, especially if your business revolves around the vast ocean of people on LinkedIn.

It does have the feature of moving anonymously without getting tracked, though.

If you want that feature and are willing to spend at least $29.99 a month, go ahead.

But if you’re a regular user, it is better to stay on its free features.

However, if you’re unemployed and want to use the power of LinkedIn, you can try using their free 1-month trial.


With the two modes and being on Premium, do you think it is worth putting your profile in private?

Again, if you’re not in sales trying to generate leads, a LinkedIn newbie, or an employee seeking new and better opportunities, it is better to keep your profile as-is.

Keeping your page public and leaving a notification whenever you go is a good practice in LinkedIn.

It is your way of opening up for new possibilities and expands your connections.

In addition, it is also a neat way to know who is viewing your account.


This data will direct you to curate your content and sending connection requests to your target audience.

Even though LinkedIn’s private mode is easily available, it is not recommended to keep it activated for long.

If ever you do, try to use it in short periods or even when you’re checking your competitor’s page.

Otherwise, you’d be placing a major disadvantage on yourself.

We hope we were able to help you decide whether to turn on or off the privacy mode on LinkedIn.

If you want to know more about how to use it, when to use it, or any additional questions, feel free to reach out to us.

We will give you 30 minutes of free consultation.




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