Table of Contents

It is no doubt that LinkedIn is the place for professionals and companies.

It is where you can connect, network, build brands, and possibly get a client.

Like in the real world, every little thing can define you.

Your smile, the way you dress, the way you speak, even the kind of pen you use.

All these are vital information about you are what the other person can read and interpret.

The same goes for your LinkedIn profile.

With its more than 706 million users from 150 countries, you have to get ready for hundreds of traffic visiting your profile daily.

Think of it like this:

You’re at a huge networking event (LinkedIn), where you may want to connect with a lot of people as much as you can. You may want to focus and connect with people who are in line with your role and your business. This is the reason why you have to make a good impression. This is for you to create a solid network. Remember, quality over quantity.

With this in mind, you will wear your best suit, get your hair done, and equip the best smile.

The possibility of creating that life-changing connection may knock on your “network request” anytime.

LinkedIn Banner

Your LinkedIn banner will play a significant role in introducing yourself.

It occupies a big space on your profile page.

Located across the top, it is what primarily greets your profile viewers.

Think of it as a handshake of introduction.

With a handshake, you are already engaging, connecting, and gives subtle information.

Whether you give a strong handshake or a limp and sweaty one, it all depends on how you execute.

It is one of the most noticeable pieces of information on your profile, along with your profile picture.

Whenever you go to “My Network,” aside from seeing the prospect’s profile picture, you can also see the banner in the background.

Your banner is a great way to present visual information to your audience and even expand your connections.

It’s a way to make an impression on your crowd and get them to like your LinkedIn page.

Think of it like this:

Your profile banner is like your attire in the networking event. You want to look professional and attractive to your prospects. Aside from your profile picture that acts like your smile, your banner is like your tailored suit that complements your look.

Studies show that profiles with banners are visited 11 times more than those without banners.

Remember that a picture is worth a thousand words.

LinkedIn is giving you this freedom for free, so use and optimize it.

This is the reason why you have to create the perfect banner for your LinkedIn profile and create a visual impact.

5 Tips to create the perfect banner for your LinkedIn Profile

Ready to create your profile “billboard?

Upon signing up, LinkedIn will provide you a standard banner.

It is the same “free” banner that everybody has.

In order to have a positive impact on your clients and target audience, you may want to have your own personalized banner.

Working in the IT field?

Computers and codes may work, but customizing it, such as putting a tagline, will make it special.

Like every piece of information on your profile, your LinkedIn banner says a lot about you and your brand.

It goes hand in hand with your ‘About Us’ or LinkedIn summary in describing what kind of company you are, what services you offer, and how your clients can gain from you.

Again, think about it as a billboard.

1. Your own space

As an image on top of your profile, it is better to keep it looking simple, sleek, and professional.

Since it occupies a wide space and one of the most noticeable by potential clients and employees, make sure that you emphasize essential details.

You can showcase whatever you want about your company through your banner.

Thinking of what to put?

You can set your product or your company’s tagline.

Try putting a milestone or a recent achievement.

You can also put a promotional advertisement for an upcoming event or product release.

Make sure not to put too much text, though! You don’t want it to look like a newspaper floating on top of your picture with its size.

2. Think about its content and design

Whatever the content may be, make sure that the design and overall layout is appropriate.

Dogs and puppies are undeniably cute, but you have to stay on your brand.

LinkedIn is a professional networking site, and that space is better used as your company’s billboard.

For professional settings, simple but stylish designs are a big plus.

Having minimal design is usually the best choice.

Use simple words to connect directly.

Avoid driving away potential clients with loud, brash, or childish-looking designs.

Would you be impressed connecting with a person with a banner that looks like a school project from MS paint?

Furthermore, your banner should always go hand to hand with your profile picture.

3. Picture or banner size

This is important. Before you start downloading images online, some of them already have the LinkedIn banner size down, but if not, according to LinkedIn, it should be around 646 pixels wide by 220 pixels tall.

If your image is too big, LinkedIn will give you the tools to edit it.

It may ask you to cut the image, though.

By knowing this information, you can avoid image distortion.

You don’t want it to look like it’s been squashed.

It will also avoid cutting important details just to fit your banner.

4. Personalize

Not sure how to create a banner?

There are available free LinkedIn banner templates available online.

There are several ideas available online on how to make a better LinkedIn banner.

You can always hire a professional to get your banner personalized and strong.

Some of them may already have the dimensions down but give them the exact banner size just in case.

Have a clear vision of what you want to have, like a tagline, perhaps? A company’s image? It all rests on your notion.

Don’t forget to incorporate your corporate colors.

Get your message across by using simple words.

5. Make it simple but eye-catching.

Hundreds of companies use their LinkedIn banner as a way to stand out from their competitors.

Creating a good banner will give off a good first impression.

Whether you believe it or not, first impressions do last.

Having it on top of your page will engage your customers right off the bat.

Your banner will already target a specific audience or crowd.

A way to connect to your prospects as a direct marketing tool.

With their eye-catching, appealing, and even witty banners, they attract their audiences quickly and easily.

If you’re looking for inspiration on how to achieve this, here are 15 banners with outstanding designs.

Notice how their banners aren’t primarily text-based.

They let the images do the talking for them.

The designs are minimalistic, stylish, and professional-looking.

Even with a minimal design, it still manages to represent the company, its brand, values, and image.

Let us summarize

Your LinkedIn profile banner is important.

Having it on your profile will generate more visits.

It is your space and your billboard.

You will need to have a vision of its style, content, and design.

According to LinkedIn, the banner’s dimension is 646 wide by 220 tall.

Personalize your banner by putting your company’s tagline, achievement, or milestone.

You can use free templates available online such as Canva, Adobe Stark, or PicMonkey.

You can always hire a professional to do a personalized banner for your company.

Don’t forget to use your corporate colors and use simple words.

Putting a banner is a way to stand out from your competitor.

It can give a good first impression.

It can target a specific audience or crowd.

It is an additional way to connect and engage right off the bat.

Having the perfect banner on your LinkedIn profile can go a very long way for you and your company.

It is one of the 10 best LinkedIn practices that can boost your brand and set you apart from your competitors.

We hope that these tips will help you create an impressive banner perfect for your company’s profile.

It is a great addition to stand out from your competitors and get noticed by your prospects.

If you need more help on how to create the perfect banner for your LinkedIn Profile, we are more than happy to lend a hand and give you a free 30-minute consultation with a LinkedIn professional.

We will make a more custom and tailored-fit approach to your account for free.




About The Author

Share This