LinkedIn is a business-focused networking site.
It currently has more than 600+ million members of businesses, professionals, and employees from around the world.
This is why it is a great platform to build your brand, get connected, and target your audience.
With a huge pool of people gathering on this networking site, you will get to connect with a lot of people.
These include persons from the IT industry, marketing, accounting, etc.
And within these industries, there are specific locations, interests, or even niches.
This is where LinkedIn groups come in.
These are informal communities shared by professionals based on their interests, industries, or some niche topics.
Any member using LinkedIn can create a group according to what suits their fancy.
Because of this, there are now millions of LinkedIn groups available.
But why should you join LinkedIn groups?
What are the benefits of belonging in a certain crowd?
We discuss it below.
Top Reasons Why You Should Join LinkedIn Groups
Being a part of a group is innate to us humans.
It gives us a sense of belonging, a sense of being connected to like-minded people.
But is it important in business, specifically LinkedIn?
Just like any business and company, working as a team is very important.
Each employee’s effort contributes to the group he’s in, and that group work helps businesses succeed.
So, what about LinkedIn groups?
Being with people who have the same vision or interests as yours can help you develop creative ideas.
They can also help you solve problems that you may encounter.
In addition to that, here are the top reasons why you should join LinkedIn groups:
People will become more aware of your brand
Being in a group is a great way to introduce your brand.
Brand awareness is important.
It is a way for you to get recognized.
What would happen to your idea and your brand if people don’t know what you’re offering?
What if you have this great service that can make remote working easier, faster, and reliable?
It is a great idea.
If you don’t have an audience, you don’t have a business.
It would fail.
It would be a waste of idea, and chances are, some might even steal your niche.
You don’t want that to happen.
Build your brand.
Solidify its foundations.
Create influential brand awareness.
Make it yours and build it strong.
The articles or open jobs that you publish will spread to a wider audience
This is one of the best things being with people in the same industry or interests as yours.
If your product is about an IT service, where is the best group to post your content?
Of course, in an IT group where decision-makers gather.
You don’t post it in Financial groups, Consulting groups, but in IT groups where their decisions matter.
This is also a great way to target your audience and make your post more engaging.
Don’t forget that you also have to keep in mind your posting time.
The tip here is not to post during weekends and holidays, but keep it within business days and hours.
Friendly Tip: If you want to know more about the best strategies for posting on LinkedIn, you can check our article about it HERE.
And don’t just use them as “feeders” where you only post your content and move on.
Make sure to also interact and engage with the people within the group.
You will gain recognition, and your brand will further expand its awareness.
You will develop a wider network with peers and customers
Remember that there are different kinds of members in a group.
No, I’m not talking about their job titles but about how they use the group to their advantage.
Some are passive users, where they are happy sitting back and relaxing, watching how conversations unfold, and just reading and sometimes clicking on a shared link whenever they feel like it.
Some are proactive users; these people are conversation starters.
They usually initiate discussions, ask questions, and share links or posts that the group will feed on.
With these two common users in mind, make sure to capture their attention.
The passive users can click on your link and create awareness, and he may even be your future client.
The proactive users can be your advocates, as their voice matters in the group.
By targeting them both, you’ll surely create a wider network.
With that said, how do you find the right LinkedIn group?
Read on and find out.
Steps on Finding LinkedIn groups
After finding out your reason and what you want to gain from LinkedIn groups, now is the time for you to move in.
I know you want to make the most out of every group, but trust me, you don’t want to get in every group you see.
By doing that, you won’t get the most out of your groups.
Here are the best steps to find your LinkedIn group:
Use the right keywords.
Keywords are informative words or words that you can use to retrieve a piece of information or content.
These are the group of words or a word you typically use in looking up information on Google.
They are ideas and topics that define content.
And these are the type of words that you must put in LinkedIn’s Search bar.
It may include keywords that are related to industry, interests, or even job titles.
Get the right keywords and be connected to the right group.
Example: Social Media Marketing
Toggle “Groups” from the list
After using the Search bar, a number of people, jobs, companies, etc., will pop out.
Make sure to tap or click on “Groups.”
This will remove the unnecessary noise and will leave you with Groups that are associated with your keyword.
Read the description
This step is easy.
You just need to be sure that you’re joining the right LinkedIn group.
They may include the rules in joining and location.
Learning the location of the group you’ll join is an added bonus.
You don’t want to join groups that the people will have a hard time understanding you and vice versa.
All good and ready to go?
Now is the time to join the group.
LinkedIn’s Discover Group Feature
LinkedIn has a Discover feature where the site itself will recommend groups for you to join.
Upon choosing “Discover,” the site will recommend groups to you that it thinks are useful or connected to you.
It may pull from your connections, job title, industry, experience, etc.
The group description is also there for you to check and if you think they’re beneficial, click on them and “Request to join.”
If you still think that no group totally fits you, maybe it’s time to create one.
Maybe, other executives or professionals are also looking for that kind of niche but can’t find it.
Now is the time to create it.
Should this be your cup of tea, we recommend that you first review the dynamics in a LinkedIn group.
Have a differentiating feature on your group and drive like-minded users to join your crowd.
This will increase your chance of making your group popular and among the top groups that LinkedIn will post.
If you’re the LinkedIn group creator, you must make the potential members feel that they just found the right group.
LinkedIn will send a regular digest of all activities to your group members.
This will keep them updated, but you have to keep them engaged as well.
Make sure to post the right content at the right time.
This will maximize impressions and engagements.
- LinkedIn groups are there to help you with your brand awareness.
- It will open your articles, jobs, and office culture, to a wider audience.
- You will develop a wider network with peers and customers.
- Search the right group by using keywords.
- Read the description if it fits your goals.
- You can use LinkedIn’s Discover feature, and they will recommend groups according to your industry, job title, etc.
- If all else fails, you can always create your own group.
Do you want to dive deeper and expand your network using LinkedIn groups?
A tailored advised fit for your business or goals?
You can book a 30-minutes consulting for free right now.
Finish our collaboration form, and we’ll talk to you soon.
Want to expand your network and build deeper professional knowledge?
BOOK YOUR 30 MINUTES CONSULTING FOR FREE RIGHT NOW