When you say LinkedIn, the first thing that will come to your mind is it’s an online resumé and it is chock full of professionals and businesses.
And if you’re a recruiter, a business, or a company trying to build your brand, your answer may be different.
You use it to get candidates, you can use it to look for your next job opportunity, or use it to generate leads for your business.
But with all the reasons, all LinkedIn members have to build their profile.
This includes basic information such as name, location, current position, etc.
But do you know what makes the profile trustworthy and attractive?
Aside from having a professional headshot, eye-catching banner, and an awesome summary, it is actually at the bottom part of your profile,
It is called recommendations.
Think of it as a person’s “review” section.
Whenever you’re on eBay, Amazon, or Craigslist looking for a particular product, what do you usually look at?
Aside from the product description, you will go straight to the reviews and see what others are saying about the product, the trustworthiness of the shop, the delivery time, and so on.
And you will mostly base your decision on these reviews.
In the current phase of digitalization, most of our decisions are based on social proofs.
It is the same in LinkedIn.
If you’re a recruiter, how would you know if he is really a great graphic artist?
If you’re looking for a job, how would you know if that company is reputable?
Or if you’re a client, how would you know that this person is truly an expert and reliable?
With recommendations on your profile, you bring proof to the table – social proofs.
This is important in presenting yourself to the people.
And this is why recommendations on your profile are important.
So here are some tips to get more recommendations on LinkedIn.
When is the best day to ask for a recommendation?
There is no right or wrong day to ask for a recommendation.
Timing is not the key here but the context they will provide.
The context specifically includes the things you want them to highlight and why you are collecting their feedback.
This way, their recommendation would not be all over the place and it would be easier for them to write you one.
But, I do recommend to ask a recommendation after finishing a big successful project.
The reason for this is, the task and your contribution are still in their heads.
This is the same if you want to reach out for recommendations before leaving a job.
Do it before you’re gone and while you’re fresh from their minds.
Be cautious in asking somebody for a recommendation though, they might think that you’re getting ready to leave.
Think thoroughly about who you want to request it from and don’t forget to provide a topic.
Know what you want to communicate
Although recommendations look the same, it doesn’t serve the same purpose.
What do I mean?
Think about it this way, if you’re looking for a new job opportunity,
You may want to have a recommendation about how well you do your job,
Or any remarkable exemplary work performance.
This will help you stand out from others and catch the attention of the recruiter.
If you’re looking to impress clients, a recommendation from a previous client detailing how you helped them push to success is your best route.
Before asking a person for a recommendation, make sure that you already know what you are trying to accomplish.
This is important because it would impact your manner of asking and how you direct the person.
Know the person and the topic to focus on
It doesn’t need to be a close friend, he may be a former coworker that you worked with for at least 6 months,
Another professional that got to experience working with you, a client who benefitted from your work,
And last but not the least, a person who regards you in a positive light.
Don’t forget that they should speak intelligently about your skills and capabilities that will weigh heavy on your reader.
In terms of topic, this needs to be specific so that the recommendation would convince the potential client more that you are the specific person needed for the job.
If you’re about to look for a new job opportunity in the IT field, ask the person to write about how you can solve complex IT-related problems, how you can get the job done in no time, and so on.
If you want to attract new clients, you can request a recommendation from your previous client on how you helped their business soar to greater heights, etc.
Give them context, this will avoid you getting a generic recommendation such as:
“He’s a really nice guy,” “I love our collaboration, it was fun,” “He’s a hard worker.”
I know these recommendations are great to read, but it doesn’t really give anything specific about your work.
In addition to the context you’ll give, you can also add how long the recommendation will be.
Around 2-3 sentences up to 5-6 are already good.
Don’t forget quality over quantity matters
You are not required to have a hundred recommendations, focus on having quality over quantity.
The goal here is to secure powerful recommendations from high-ticket clients that support your brand and highlight the most important skills that you have.
Here’s an example:
You saw a profile with 100+ recommendations from managerial position professionals versus a profile with 10 recommendations from c-level executives with one standing out, let’s say, Bill Gates.
Which one looks better?
I bet you’ll definitely choose the second one because of how heavy Bill Gates’ recommendation is.
Give something back
Before asking for anything, make sure that you offer them value first.
This can be done by finding something to send to a client such as a blog, seminar, or referral, then you can send the recommendation request.
Make sure that what you’re sending is helpful to your contact and not just something that you find interesting.
Give and take relationships would motivate them in writing you a recommendation.
Space them out
It is noticeable through the date stamp if someone rushed their connections in LinkedIn to give them a recommendation.
This is why you shouldn’t ask for recommendations all at once.
These recommendations should look like they are coming naturally rather than you are strong-arming or bribing your connections to give you one.
If it comes naturally then it is more believable for the client or the headhunter.
Aside from having a trustworthy profile, having recommendations will make it more authentic and strong.
Recommendations will give you solid social proof that can help people make decisions (i.e., clients, recruiters).
There is no best or least day to ask for recommendations but it is recommended to request it after doing a successful task or before you leave a job.
Know the person and the topic you want him to write.
Give him an idea or a context, you can also add in the length of the recommendation.
Quality over quantity.
The quality of the people who give you recommendations matter.
Before you ask for a recommendation, offer value.
Give a link to a webinar, an article, or something that your contact will find interesting.
Last but not the least, don’t ask people all at once.
Space them out.
People can see that you rushed your recommendations because of the date stamp.
If you want to go in-depth on how to get more recommendations on LinkedIn,
You can book your free 30-minute consultation with us.
Answer our collaboration form below.
BOOK YOUR 30 MINUTES CONSULTING FOR FREE RIGHT NOW!