“A few minutes—just for a few minutes—I wish I could shove myself through the web and deepen my connections with my network.”
Have you ever had the same thought, too?
As well as hundreds of thousands of professionals.
WHY YOU’RE NOT A PRODUCTIVE LINKEDIN USER
We live in a world that’s so fast-paced that every second of our time is spent working on deadlines and meetings.
Your work just keeps piling up, leaving you no room to cultivate other important relationships.
Plus, you have such a packed schedule that you simply don’t have the time to check your LinkedIn account.
However, your business connections need time and attention, too.
If you leave them neglected,
How can you possibly reach out and share your expertise?
Your business proposals?
How can you position yourself as an industry leader?
You and most LinkedIn users out there are very busy.
Some people log in to their LinkedIn account once a week or two, while some only managed to do so once a month.
But this frequency isn’t enough.
To maximize your utilization of LinkedIn, you need to post content and engage with your network at least twice a day.
Thankfully, there’s a simple solution to your problem.
A hack that you can easily integrate into your busy work schedule.
I guarantee that if you follow this hack religiously, in no time, you’ll go from a “lightweight” LinkedIn user to a “heavyweight” one.
For sure, you’ll be able to maximize the world’s largest professional networking site.
Not only that, but you’ll also be able to achieve your goal—to grow your LinkedIn network and deepen your relationship with your connections.
So allow me to introduce you to my tested and proven hack that my friends and clients all swore by.
A simple yet highly effective 20-minute routine that’ll help increase your productivity on LinkedIn.
THE HIGHLY EFFECTIVE 20-MINUTE ROUTINE
When you enter your account information on LinkedIn, the first thing to greet you is your LinkedIn feed.
You get to see the various posts shared by your connections while you are away.
And as usual, you’re itching to scroll down and read them all.
I ask you to resist the temptation.
Remember, you’re on a time crunch here and only have 20 minutes to spare.
If you continue scrolling through that feed, you’ll only limit yourself to one activity—content engagement—making you lose precious time.
Time that should’ve been spent on more productive things—namely, deepening your relationship with your network.
So what’s the first thing you should upon entering LinkedIn?
HACK 1 – REVIEW AND OPEN YOUR LINKEDIN NOTIFICATIONS
Why is this step important?
Because your notifications hold both the most updated and latest news about your network.
It contains news about their new job promotions, upcoming birthdays, comments, and reactions that you can personally leverage on.
But most importantly, this is the place where you’ll see their most recent posts.
You can pick the post/s that you find interesting and/or resonates with you the most and turn your attention to that.
Comment on it.
This will surely deepen your connection and relationship with the people who can impact your professional career.
This is much better than scrolling your feed, right?
HACK 2 – REVIEW YOUR PENDING CONNECTION REQUESTS
When on LinkedIn, one of your goals is to build your own network.
Your network can help you in two ways:
- To build up your professional career.
- To position yourself well as an industry expert/leader.
Hence, the importance of making connections on LinkedIn.
To grow your network, you will either:
- Send a connection request.
- Receive a connection request.
- In this section, we’ll focus more on the second point: Receiving connection requests.
So, how do you check if you received a request?
You can do this by clicking on your “My Network” tab at the top of your LinkedIn page.
Once you open it, you’ll immediately see your pending invitations.
You can also see the full list of your pending invitations by clicking the “Manage All” button.
And now for the fun part.
REVIEWING THE CONNECTION REQUESTS, YOU RECEIVED
To review, you need to assess their LinkedIn profile.
Start by answering the following basic questions:
- Are they in the same field as you?
- Do you share commonalities?
- Will connecting with them be beneficial to you and your career or business?
If your answers to all three are “Yes,” then go ahead and add them.
If not, then you should weigh the benefits of such a connection to both sides—yours and theirs.
If you find that it does bring you benefits, then you can add them.
If you find that it doesn’t, or you’re still in doubt, then you can send them an InMail message to know their intent in connecting with you.
Pro Tip: Don’t miss out on potential connections. Regularly check your pending invitations.
HACK 3 – SEE WHO’S VIEWED YOUR PROFILE
One of the great LinkedIn features you can leverage is the Who Viewed Your Profile.
This lets you know your profile visitors in the last 90 days and provides additional trends and insights about viewers.
According to LinkedIn,
knowing who’s viewed your profile recently allows you to observe how your LinkedIn activity affects your profile engagement
This means that the more people viewed your profile, the more aware they are of your LinkedIn presence.
So, use this opportunity to reach out to them by sending them a personalized InMail message.
And don’t be afraid.
After all, they viewed your profile for a reason, right?
Furthermore, you should also review your inbox for any impending messages from them.
And make your response concise and professional.
Pro Tip: Treat your LinkedIn InMail the same way you do for your professional email.
HACK 4 – GET CONNECTED WITH THE PEOPLE YOU KNOW
When you signed up on LinkedIn, who were the first people you sent a connection request to?
- Your friends?
- Your schoolmates?
- Your work colleagues?
It’s all of them, right?
That’s because, back then, you were just starting out.
And adding the people you know is one of the basic practices to grow your LinkedIn network.
But this group of people doesn’t only refer to those three.
In fact, it also includes people:
- You know casually through a common friend.
- You met at a business function or networking event.
- You deeply admire
- In the same LinkedIn group as you
You want to work with, whether they’re a potential business partner, investor, or client.
SO HOW DO YOU FIND THEM?
You can do this by leveraging on your first-degree and second-degree connections.
You can do this in two ways. Either:
- Go to your connections’ profile and view their network connections for people you know.
- Go to the Advanced Search bar and type the name of the person you want to get connected with
Once you found them, send your connection request along with a personalized note.
BUT, HOW DO YOU WRITE A PERSONALIZED MESSAGE?
I don’t recommend writing a generic message that says,
“I found your profile interesting. Let’s connect with each other.”
I believe that sending this kind of message is bad practice and leaves an unfavorable impression on you.
So it’s best to send a personalized message that’s concise, direct, and, most of all, professional.
Here’s a message I sent to a fellow LinkedIn group member that I admire.
I’m also a member of the Digital Marketing group on LinkedIn, and I really love the insights that you shared in your posts. I particularly like your piece about the future of inbound marketing. I’d love to keep in touch and learn more about your work.
It’s much more personal when written this way, right?
Pro Tip: Prioritize sending connection requests to people you have met in real life or those you had a good interaction with on LinkedIn.
We are all, especially during these troubled times.
But this is exactly the reason why all of us should be active on LinkedIn.
Because in doing so, we’re securing our place in the professional world and ensuring that we’ll get organic clients.
And you can become a highly productive LinkedIn user when you apply this 20-minute routine religiously.
Let’s review the hacks again.
- Review and open your LinkedIn notifications
- Review your pending connection requests
- See Who’s Viewed Your Profile
- Get connected with the people you know.
Try this routine and let me know in the comments how it went for you. I look forward to hearing about your good results!