In the online world, a hashtag is any word or phrase preceded by the ‘hash’ sign (#).
They identify a post’s topic and categorize the content.
No matter which social media you’re using, hashtags are a great way to boost your posts’ visibility.
LinkedIn, even as a professional networking site, is no exception.
Hashtags will help your content become more discoverable when other users follow or search the hashtag you use.
With all the content being poured into the site, it has become a vast ocean of information.
So how do you stand out?
Aside from making good quality content, putting hashtags in your post is like putting it in its right place where readers can easily find it.
Think of it like being in a grocery store.
All of the merchandise and items have their own isle: fruits section, vegetable section, dairy, canned, etc.
It is the same on LinkedIn.
By using hashtags, you put them in their right category.
#marketing for marketing posts, #blockchain for blockchain posts, and so on.
And because people can follow them, you can expect your target audience to notice your post.
Additionally, LinkedIn hashtags should reflect the professional nature of the platform.
This means you can’t use hashtags on LinkedIn the same way you use them on other social media platforms.
While funny and humorous hashtags are great on Twitter, you’ll come off as inappropriate on LinkedIn.
If you know how to use the right hashtags, you can get a thousand views on your LinkedIn posts and articles quickly.
More views on your posts mean you reach a wider audience.
This is essential if you want to gain connections and build a network on LinkedIn.
Here are a few tricks to optimizing your #hashtag use on LinkedIn.
Learn the Basics
Before everything, you should know how to make a hashtag on LinkedIn.
It’s easy to add hashtags to any post or article.
Write the # symbol to your keyword or phrase.
For example, if your post is about marketing, you can use the hashtag #marketing.
For LinkedIn articles, a pop-out window will appear after you click Publish.
In the ‘Tell your network what your article is about,’ you can add relevant hashtags.
You can only add functional, tagged hashtag on posts and articles.
If you’re thinking that you can put hashtags on your profile headline or anywhere in the “about” section to have a higher chance of being seen,
You can, but…
Hashtags in your profile’s headline or summary won’t work the same way.
It will not turn “blue” and clickable like the ones in LinkedIn posts.
And it will just leave you with texts with a hash # before it.
Research thoroughly and use hashtags that are already available
What’s the use of putting a hashtag if people are not aware of it?
How will your post gain traction?
This is why you have to research the way other people or companies use hashtags.
As of August 2020, the trending hashtags are #India with 68M, #innovation with #39M, #management with 36.2M.
With #India topping at 68M, I know it may look tempting to use, but is your content truly related to India?
Let us go back to the grocery market story,
What if you find a piece of tomato in the canned goods section?
It’s weird, isn’t it?
It will feel like something’s not right; there’s probably something wrong with the tomato that its “owner” left it there.
The same goes for your post.
Make sure that it is truly related to your content, and you’re not just putting random hashtags in it.
Another tip is to take note of how they capitalize on their letters.
This famous hashtag on Twitter went viral not because of its content but because of poor capitalization.
It created numerous memes because of the mistake.
Where it should be #SusanAlbumParty.
Let us talk about your competitors,
For sure, they also use hashtags.
Do not be afraid to use them too.
The more popular the hashtag, the more visibility it can give your post.
Make them Catchy
If you need to create a personal hashtag for you or your company, wit is essential.
A catchy and enticing hashtag will most probably get people to engage with your post or article.
It may be vital to inviting people to your LinkedIn page.
And for it to get attention, you can also combine them with popular hashtags.
Your personal hashtag will then get exposure.
If your content is superb, it will gain followers too.
The trick is to keep them short but also make them unique and catchy.
Place them sensibly
A sensibly placed hashtag is well-appreciated.
Don’t make the mistake of making every word a hashtag.
Or else your #hashtag on #LinkedIn may look like this, and it may #annoy some #people in different #industries.
Only pick important words so it will not look crowded and cluttered.
Or, Instead, you can put all your hashtags at the end of your posts or articles.
Make sure not to use too many hashtags in your posts.
Some people use this method to ‘cheat’ their way to gain visibility.
They add non-relevant hashtags to their posts to increase the chances of being discovered by other LinkedIn users.
This is highly discouraged, as it makes your post appear inappropriate.
Remember the tomato at the canned good section?
Yes, you don’t want your content to pop out like a weed of grass on a garden somewhere.
Test them out
So you already have a hashtag in mind?
Whether it’s one of the popular hashtags or a personal hashtag for you or your company, make sure to test them out.
You can keep track of their performances and check which ones are good and which ones need to say bye.
Use different variants or words of the same topic in separate posts.
Afterward, check how well their engagements are.
This is an excellent way to test which hashtags are more efficient in gaining visibility.
Hashtags are a great way to make your post stand out and get noticed by readers.
It is also a way of categorizing your content and not get lost in the sea of digital content on LinkedIn.
Learn the basics, put a hash (#) before your keyword, and after it turned blue, you’re good to go.
You can put hashtags on your profile, but it won’t work the same.
Use hashtags that are already available.
Yes, you can create new ones, but for it to gain attention, you need to sling to popular ones.
You can always check the most popular hashtags on LinkedIn; just make sure the hashtag is appropriate to your content.
Don’t forget to capitalize if needed.
You don’t want your hashtag to trend in a bad way.
If you’re planning to create your own hashtag, make it unique and catchy.
Use the leverage of a popular hashtag for it to get noticed.
Place your hashtags sensibly.
You can put them in the context of your post, but don’t make it look cluttered.
You can also put them at the end of your posts.
Lastly, don’t forget to test and check the hashtag’ engagements.
By knowing which hashtags are the best performing, you’ll know what hashtag you need to choose next time.
If you still want to know more about hashtags and how it can help you boost your brand’s awareness,
You can book a 30-minute FREE consultation call with us and we’ll give you a personalized approach on how to make your LinkedIn better.
Answer our collaboration form below and we’ll talk to you soon.
BOOK YOUR 30 MINUTES CONSULTING FOR FREE RIGHT NOW