LinkedIn is one of many social media networks available for the masses free.
Its main targets are businessmen, companies, and employees.
It already has around at least 706 million users from 150 countries worldwide, according to May 2020 data.
In 2017, LinkedIn started hosting video features on its platform.
This type of content is 5x more likely to spark conversations with members and has a 20x chance of being re-shared.
Just like other social media platforms, LinkedIn is also tapping on live-streaming.
Although a bit late than other platforms, it launched in February 2019, it is expected to have a more professional twist.
Using LinkedIn Live will get an average of 7x more reactions and 24x more comments versus native videos on its LinkedIn Marketing page.
This feature is to cater to industry experts and practitioners such as executives, entrepreneurs, and influencers.
Same as going live on Facebook and other platforms, it allows brands to broadcast real-time videos and create engagement with large to small groups.
One of the best things about it is its audience can ask the host questions in real-time.
Why do you need to do LinkedIn Live?
Aside from capturing your audience and leveraging on the x7 reactions and x24 comments, there are various advantages in using it.
Use it to launch product releases and demos
Aside from using ready-made videos, you can use it to help propel your newest product or demos.
Think about how Apple announces their new iPhones.
Many fanatics are looking forward to it, and its generating hype.
People got curious and want to see the changes live too.
Launching it live will create the same feeling.
People will always want to be the first to know because we always love to know what is new.
This is why the “news” industry is a big business.
Create one yourself, get noticed, and interact with your consumers to answer any questions about your product.
Conference and Events Live Streams
Because of the 2020 pandemic, most people would rather attend an online event or not go at all.
With this in mind, you can still catch your audience by doing a conference and event live streams.
In addition, you will also gain interaction through live-chat.
Get to know what they think and answer their questions in real-time.
More behind-the-scenes content.
According to LinkedIn Marketing, 87% of viewers would rather watch online versus the television.
The reason for this is they want to know what’s going on behind the curtains.
So aside from just doing the usual live stream of the conference, pull them closer by showing the backstage and all the action that goes behind the event.
Question and Answer Streams
Ready to answer questions and share what’s on your mind?
You can hold Q&A sessions with your clients and your industry community.
You can either open yourself up for questions or invite people over in the same industry.
Aside from sharing what you think, you will also get interactions from your circle.
By doing this, you can do a cross-promotion for your brand.
This will increase your brand’s awareness.
Be the Expert
Wrap up any news from your industry.
If you’re in the tech industry, you can wrap up the latest innovations, news about an upcoming startup that is creating waves, and so forth.
By doing this, viewers can look up to you as being an industry expert.
This is also a great way for you to keep track of the latest news and be in the know.
How to use LinkedIn Live
So how can you get started?
Before you can start using LinkedIn live, you must first submit an application.
You can refer to the official LinkedIn Live help page to give you a warm-up on its guidelines, third-party broadcast tools, troubleshooting, etc.
After getting your approval, you can now continue with the following steps.
Sign up for a third-party broadcasting tool of your choosing.
For starters, you can use applications like Socialive or Switcher Studio for this.
Afterward, authenticate your LinkedIn account.
Before you go ahead and start your live-stream, let us optimize your LinkedIn Live experience with these tips.
1. Use at least two devices
LinkedIn Live gives your audience the option to comment on your live stream in real-time.
With this in mind, you will need two devices.
Use the first device to do the actual streaming.
It can be another mobile phone, your laptop, or a decent camera if you have the budget for it.
The second device is for viewing comments.
You can use your laptop or your mobile phone.
Remember that your viewers may ask questions and react in real-time.
It is best to interact with them or answer their questions promptly.
2. Get a Support
Since you’re busy talking to the camera, you may miss some questions or comments during your stream.
For sure, it may pose a challenge since you’re also talking about your points and presenting.
One way to avoid being cut on your thought train is to get support from a friend to logon to LinkedIn and monitor it.
Once they’re in, your partner should receive a notification that you’re streaming.
Ask your support if she can answer the comments while you stream, or write down the best questions to answer later on.
3. Find a set-up that works for you
There are plenty of other details that can help optimize your live stream.
Just as you optimize your company page to attract your audience and clients, you should do the same with your video.
The first one is your lighting.
Who would want to watch you if you’re in a very dark room, making everything else sad and gloomy.
Check your camera quality too.
If you’re using your mobile phone to stream, the back camera usually has a better resolution than the front selfie camera.
Position it not too close or too far to your face.
Use a tripod to keep it stable.
Don’t forget your audio.
You can use a lapel, a boom mic, or even just a clear headset.
Make an audio test before going live; that can help too.
Check your body language.
Be relaxed on camera, stay confident, and don’t forget to smile!
Last but not least, have a great background.
You don’t want your dirty clothes to show while you stream.
Make sure you have a clean and professional background.
You can also include a subtle branding on your mug, your jacket, or cap.
4. Check your internet connection
Since you’re doing it live, your connection should be as smooth as possible.
You don’t want to cut and go offline mid-sentence or your audio not in sync.
Having a bad connection will cost you your precious engagement and the possibility of tapping potential prospects.
If you’ve already experienced a “laggy” Livestream in one way or another, let us avoid that in your LinkedIn Livestream.
You should have at least three Mbps stable connection to be able to stream properly.
5. Lights, camera, action!
Once you already have the four tips checked, you’re ready to go.
You can now push the broadcast button on the third-party tool to start your streaming.
Just in case there are any problems along the way, make sure to take note of the third-party’s support team on hand.
You want your stream to go as smoothly as you can.
After a successful stream, you can turn it off by tapping on the end broadcast button.
Your stream will then get posted on your RecentActivity or Page feed.
Users and the people from your community would have access to it even if they missed it.
Additional Tips on Doing LinkedIn Live
LinkedIn Live is not just setting up your equipment and saying hi to your crowd.
You should have good professional content on hand, ready to present before you go Live.
In this section, we’ll teach you additional tips on how to do a successful LinkedIn Live.
Research the best time to stream
Of course, you don’t want to stream to an empty audience.
Since you’re catering to a specific set of people, it is wise to learn the best times to post on LinkedIn.
Don’t forget to schedule
Make sure that your audience is awake and active on the platform before you start streaming.
This is why setting up a schedule works.
Having a schedule can help your followers know when to expect your video.
Spread the word
Don’t forget to spread the word in and out on LinkedIn too.
Tell your colleagues, employees, followers, and other connections.
You can do and schedule promotional posts days before the stream.
Don’t forget to include hashtags that are specific and relevant to your topic.
Don’t forget to put #LinkedInlive on your streams too!
Choose a good, relevant topic
Make sure your content appeals to your target audience.
You don’t talk about agriculture if your audience is professionals from the IT industry.
They are more likely to engage with your stream if you are talking about something relevant to your viewers.
LinkedIn Live is an excellent opportunity for real-time promotions and putting your endorsement skills to test.
Now that you know what to do, you can tap on the broadcast button and start streaming!
If you want to go more in-depth and know more about how to use LinkedIn Live, we are extending our hand and giving you 30 minutes of consulting for free.
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