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It’s easy to write an engaging personal headline for your LinkedIn profile.

The first step lies in understanding what a LinkedIn headline means, and what it entails.

A LinkedIn headline refers to the section found on top of the user’s profile.

This is where the user can write a brief description of themselves.

Since LinkedIn is a professional platform, it mostly contains things like job titles, company industries, and the like.

Like everything else on a LinkedIn profile, it should entice one’s prospects and viewers to learn more about the user. 

Your headline is one of the first things people will see on your profile.

So, ideally, it should grab their attention from the start.


You may choose a default headline generated by LinkedIn, such as your job title and your company you’re with,

But it won’t help your profile stand out from others.

You want something to catch their attention and get to know you right from the get-go.

Having a great headshot and a good banner is a great first impression,

Wrapping it with an appealing headline is like the icing on the cake.

An impactful introduction.

It should convince or invite readers to click on your profile and continue to learn more about you.

A compelling personal headline can add to your profile’s professional credibility and help you gain thousands of connections.

To write an engaging headline that will attract your audience, here are a few tips:

Describe what you do

So how do you make an engaging headline?

You have to describe what you do.

Do not just put “I write for a living,” “I recruit people,” “I fix computers.”

It should be attractive and will make the reader want to know you more.

Here’s a very simple formula:

Helping X do Y.

X represents your target audience, Y is your ideal outcome.

Here’s an example, check out our company’s headline:

“(position) at Genius Encel, The N°1 LinkedIn Marketing Agency | Helping Fortune 500 companies get leads on LinkedIn”

It’s informative and gives the reader context right off the bat.

Aside from the simple “Helping X do Y,” we also added an enticing description of our company.

Think about your audience

Making connections with a specific type of audience is one of the main goals of any individual or company.

With over 700 million users, finding these people on LinkedIn is easy if you tailor your profile to your audience.

When writing a headline, use language that your prospects will understand and recognize.

Do not use jargons or hard to understand words such as bandwidth, skillage, WFR-ed, and so on.

The concept of your headline is a quick and easy introduction.


By using jargon words, you will lessen your reach instead of reaching a broad network of people.

Remember, not everybody on LinkedIn is proficient in English, and not all of them know what bandwidth, skillage, WFR-ed, etc, is.

The trick here is to use effective keywords in your headline will also help prospects find you more easily.

If your industry is in sales, make sure to put Sales in your headline, a Sales Representative or Sales Associate is your best bet.

Here’ a tip: try to put yourself in the shoes of your prospects.

If you know your audience, you can tailor your headline to their needs and attract a broader scope of people.

Highlight your Value Proposition

Merely having your professional title in your headline won’t be enough.

It doesn’t tell much about how valuable your job is to the company.

Therefore, you should also add a short description of what your job entails.

For example, you’re in the IT industry, you can write your value proposition as “helping companies have swift and better connections.”

How about Sales associates?

Here’s an example: “Sales Associates: Bringing warm leads directly to your phone.”

The rule of thumb is to write about how your job improves the lives of your clients and audiences.

Your value proposition is like the tagline for an advertisement, only the product you’re selling is yourself.

Look to your company’s value proposition for inspiration.

You can also get some ideas from positive customer testimonials.

Short and straightforward is the key

Using long, complicated words in your headline will most likely place you at a disadvantage.

If you use complex words, your prospects might not understand the message you wish to convey.

Don’t use complicated jargon and use simpler words that are tailored to your audience.

Using an appropriate amount of humor can also be helpful. 

For ideas, you can check out the statistics behind the most engaging headlines on LinkedIn.

Finally, make sure that your headline isn’t too long.

Remember, this headline is right on top of your profile just below your name.

You don’t want it to look cluttered and messy.

Keep it simple but make it strong.

And yes, readers can also see your headline on their timeline whenever you post or comment.

So it is best to keep it short and direct.

You should be able to write a compelling headline in 120 characters or less.

Don’t show off

Your headline should sound authentic, not arrogant.

Avoid using words like ”best”, ”gifted”, ”top-performing”, or anything that implies you are superior to others.

This will most likely put off future prospects or recruiters because you will come across as superficial.

This is an aspect of social selling that you should learn. 

The best way to highlight your achievements is to show, not tell.

For example, write about your most significant contribution to your company.

You may also describe past events or achievements you took part in.

You can also use customer testimonials to strengthen your headline. 

Whatever you do, let your work do the talking.

Key Takeaways

Headlines are short descriptions found on top of your profile page.

Readers can also see it under your name whenever you do activities on the site.

LinkedIn has a generic headline that includes your current position and the company you’re with.

Completely optimize your profile by having a professional headshot, eye-catching banner, and an enticing headline.

Make sure to make it engaging.

The simple formula is: Helping X do Y.

You should think about your audience when formulating it.

Do not include jargon words.

Use simple words that people can easily understand.

Highlight your value proposition.

This means you should put what food will you bring to the table.

Have a short description of what your job entails.

Here’s an example: “Sales Associates: Bringing warm leads directly to your phone.”

The rule of thumb is to write about how your job can help the reader improve their life, job, or business.

You can find inspiration from your company’s value proposition or from positive customer testimonials.

Make your headline short and straight forward.

Again, it sits on top of your page.

You don’t want your profile to look messy and cluttered.

And readers can also see it under your name in the news feed.

Keep it short at around 120 characters or less.

Lastly, don’t brag.

Don’t be arrogant, it may turn off your prospects.

Avoid using words like “best,” “gifted,” “top-performing,” or other words that imply that you are superior to others.

It will look superficial.

Remember, let your work do the talking.

If you still need help on how to do an engaging headline,

Or if you want to have a personalized assessment,

You can book your free 30-minute consultation with us.

Fill out our collaboration form below and we’ll talk to you soon.



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