It is no doubt that Facebook wins the race in terms of the number of users monthly at a whopping 2.5 billion users.
They are the leaders in social media in the world.
The second is Instagram.
Flocked by the younger generation under 35 years old, with 500 million users.
The third is Twitter.
Although some may say that it is outdated, data says the opposite with 336 million users.
So, how about LinkedIn?
Here’s the data according to LinkedIn:
They have more than 700+ million users in more than 200 countries and territories worldwide.
Yes, you read that right.
It is more than Instagram, and the best thing about it is, it is business-focused.
A professional networking site where you can build your brand, find your next job opportunity, or find your next rockstar candidate.
Here’s a question:
Why do you think it’s better to use LinkedIn than Facebook?
It is because of the concentration of business people, professional, and established executives.
According to the data provided by sourcecon.com, 44% of its users earn more than USD $75,000 a year.
This is more than above the average salary for the US and Europe.
61 million out of 700+ million of its users are influencers on a senior-level, and 40 million are decision-makers.
A good number of millionaires are also on LinkedIn like Michael Dell, Mike Bloomberg, and Bill Gates.
These are verified accounts.
In addition to the data, the site is the perfect platform to use for B2B and B2C purposes.
As a Financial Advisor, the data presented is inviting and you don’t want to miss it.
You can gain a lot from LinkedIn, only if you know how to use it properly.
Here are some tips so you can get more clients and seal the deal on this business networking site.
Optimize Your LinkedIn Profile
After signing up, you should optimize your LinkedIn profile.
What do I mean by that?
You should make your profile trustworthy.
Complete all the information to a tee.
Have a strong and clear headshot as your profile picture,
Put a good banner, and don’t forget your headline.
These three are the first information that your future prospect will see.
You do know that first impression last.
And for sure, you don’t want to make a deal with a guy with Scooby-Doo as a profile picture, right?
Make it count and do it strong.
Friendly tip: If you need more tips on how to make your profile trustworthy, we also created an article about it to help you. You can click HERE.
Put a good summary, you can put your own story.
Don’t forget to also put your current position, at least two previous job positions.
This will provide proof of your expertise.
Last but not least, put relative keywords and all information is public.
This tweaking would increase the searchability of the profile, causing a higher engagement.
Don’t Think Compliance is a Limiting Factor
Every company has a strict guideline on what a financial advisor can say on social media.
These guidelines are to protect the image of the company.
Compliance is not a problem; just educate yourself with the guidelines to prevent disobedience.
Then have a good content strategy by asking for approval for posts ahead of time.
Why don’t you try to have an editorial calendar?
Also known as a publishing schedule, it is where you schedule and plan your content.
By having this, you’re all set on what you’ll post without having to pull them out of nowhere.
You can use readily available tools such as MS Excel or even Google Spreadsheet.
From this sheet, you can then ask for approval.
This way, you continually post without disobeying company regulations.
Convert Online Activity into Offline Returns
You don’t need to keep everything online, you can follow through offline too.
Why don’t you use your online presence to book an offline marketing meeting?
Face-to-face meeting is still important as it can build loyalty and trust.
You don’t want to lose a client because of a lost language somewhere.
Make it official and seal the deal offline.
Don’t forget to practice minimum health standards while you’re out there hammering out a deal.
And did you know that referral marketing has a higher conversion rate than other marketing channels?
This is why you should also ask your current clients or existing connections to refer you.
That is why you need to build working relationships with your connections.
Through them, you can grow.
Simply ask if they can set-up a meeting or introduction from their own connections.
Give Something Away to Attract your Prospects
You might think that you’re already giving them free consultations, what else can you give?
Yes, this tactic is common to get your foot in the door.
It does work but it doesn’t necessarily invite people in.
What you invite are already warm leads.
But it’s time to broaden your reach.
Offer something realistic, like a gift certificate? A brand new iPhone? A cruise?
Give them an incentive in attending your webinar or better yet, if they also invite other people in.
By offering something to give, you are increasing your chance to collect leads that you can nurture.
This prize scheme would motivate them to attend your talks or other events.
Above all, people always get excited about the idea of winning a prize.
Focus on Quality over Quantity
It may be exciting to connect on every chance you have.
It’s easy to spam your connections, but the question is, are they good leads?
You don’t want to have junk leads in your connection.
Target your prospect and learn how to reach the maximum quality of 30,000 connections on the platform.
You can get in touch with people with high net-worth that can potentially be one of your clients.
Keep in mind that working with these high-ticket clients is the easiest way to earn a higher income.
Indeed, the goal is not limited to increasing clients but gaining high ticket-clients on the way.
Use a Premium Account
If you think you need more boost, you can upgrade your account to a premium account.
I must admit, having that gold badge on your account is nice to see.
In premium, it offers additional functions such as:
InMail, where you have the ability to direct message a person outside your circle, even without connections.
Profile viewing, yes, you might say that this is already available.
But in premium, you can view the people who viewed you without them knowing that you viewed them.
It’s like being private but with the ability to still view the people who viewed you.
And other options depending on the plan you choose.
Price ranges from USD $29.99 to $119.95 per month.
If you encounter problems with your account, you can get better customer service from LinkedIn.
LinkedIn a great playground for Financial Advisors.
Its pocket is deep of professionals that you can connect with.
As a financial advisor, you must start with having your LinkedIn profile optimized.
Put your profile on public with important keywords.
You shouldn’t worry about compliance.
Create an editorial calendar and present it for approval.
Convert online activity to offline returns.
Meet them offline, make a personal connection, but don’t forget to practice minimum health standards.
This is a great marketing tactic to expand your reach.
Don’t forget to focus on quality and not quantity.
You don’t want to have junk leads.
Last but not the least, you can upgrade your account to LinkedIn Premium.
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