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When is the best time to post on LinkedIn in 2020?

Since most companies have now adapted to the new digital landscape because of the pandemic, more companies have tapped into LinkedIn’s potential.

This is to connect to their prospects and even find the most qualified employees.

With this in mind, and the crowd getting bigger each day, you should know when to capture them.

It is a lot like fishing.

You have to know when is the best time to fish, right?

Is it mornings or late evenings?

Well, the principle is the same for this online platform. 

On LinkedIn, timing is not only crucial in getting the attention of your audience, but it will also help you maximize its algorithm.

Social Media Algorithm

What is this algorithm, you say? 

In the early days of social media, the posts we saw were published chronologically.

This means that even if your post received numerous likes and comments, it would get dragged down by newer posts.

With no chance for you to capture your crowd continuously.

Therefore, you will either need to re-share it or post different content.

Let’s further investigate this algorithm.

Most social networking sites are now implementing their own algorithms.

If you have noticed, popular platforms such as Facebook, Twitter, and LinkedIn now utilize this tool.

So what, exactly, is this algorithm we’re talking about?

It’s a short way to describe a way of sorting posts.

For example, Facebook focuses on meaningful interactions.

According to its insights about their algorithm, they want to put posts “that spark conversations and meaningful interactions between people” first on the newsfeed.

This means they prioritize content that receives the most engagements, such as reactions, comments, and shares.

In addition, they also take into account the user’s past interaction with friends or brands to know which posts to put on the user’s timeline.

Twitter, on the other hand, puts preference and relevancy first.

Additionally, on Instagram, users see posts chronologically.

LinkedIn Algorithm

So, what about LinkedIn?

LinkedIn, a place where businesses and professionals gather, works differently.

Its algorithm has 3 parts.

First is it will be based on the individual’s profile.

This means it will show content based on your workplace, skills, and connections.

The second condition is just like Facebook; it will also show the content with massive engagements such as the number of views, likes, and shares.

The third and final one is the user’s behavior.

This includes its interaction with previous posts like shares, comments, likes, and even the time you spend on your newsfeed.

LinkedIn will initially base the posts according to a professional’s profile, including connections.

You have to keep in mind your target audience, connect and engage with them through your posts’ proper timing.

This is also the best way to collect engagement, thus pinning your content to the top of other people’s feed.

Best time to post on LinkedIn

So, the question remains: when are the best times to post on LinkedIn?

The most basic answer to that is knowing your audience.

Try asking yourself, where do they live?

Is it lunchtime?

Is it a holiday at their location?

After learning the answers to these questions, we’ll move on to the next criteria: the specific days and timing to catch them.

This application is an essential LinkedIn skill that you must learn to boost your brand.

By now, you probably know that whenever we say LinkedIn, the first thing that comes to your mind is business, professionals, company, employee, and the such.

Here’s a question for you to think about: if you’re on vacation or with your family during the weekends, do you still check your emails?

Do you go on your laptop and get inside the company’s system?

Do you call your boss and ask about the new processes and the like?

Most likely, the answer is no.

This is why there are fewer engagements on LinkedIn during the weekends as it is typically associated with work.

1. Think about the time zones

Now, this is where getting to know your connections comes in.

The more popular your page is, the more people it will attract from all over the world.

This means different time zones that you have to catch.

What if you post at 10 AM US EST time zone — perhaps you caught the US’s decision-makers, but what about in Asia?

10 AM US EST time zone is most likely night time in Asia.

Your prospect is already prepping for bed and won’t even bother checking LinkedIn.

2. Join Specific LinkedIn Groups

Finding and getting specific LinkedIn groups within certain time zones is a good way to get your message across.

Specific LinkedIn groups such as LinkedIn Group Chicago, Networking Group UK, and SEO Groups India will give you an idea of your crowd’s time zones.

3. Use LinkedIn tools

The next thing to do is to get an Automation tool.

What is this automation tool?

This makes your life easier.

You don’t need to put up an alarm just to draft and post your content.

This automation tool will do it for you.

Aside from having a system that lets you post according to the day and time you want your post to get published, it also has additional features such as data analysis, mass-messaging, and the like.

Since you now have an automation tool, it can help you reach your audience at a specific time.

Use it on your particular LinkedIn groups and post the same message multiple times a day.

This will spread your net wide and maximize your content.

4. Choose the best days to post

As we’ve pointed out, normally, people stay off work or any work-related materials during the weekend.

Saturdays and Sundays are usually the days where your prospects, I bet, including yourself, rest, relax, and recharge.

We have to admit that it is hard to be the best during the workdays when you feel empty.

It’s the time to refuel.

This is also backed by data.

Posts on LinkedIn during the weekends are low.

You may still get a few interactions on a Saturday, but on a Sunday, you may even hear crickets.

Again, your prospects are refueling for the battle ahead.

So is Monday the perfect day, then?

Well, to be honest, Monday posts also get very low interaction.

It is because of that “Monday Effect.”

Friday is included too when everybody’s looking forward to the weekend.

To summarize, Friday, Saturday, Sunday, and Monday give the lowest interaction.

According to research, Wednesday is the best day to publish your content.

People tend to “wake up” and be their best during the middle of the week.

Tuesdays to Thursdays are the best days to post on LinkedIn.

With Wednesdays at its peak.

Have your best content published on a Wednesday during an optimum time and watch its engagement grow.

5. Timing your post

Optimum time?

Yes, there is also the best time to post, not just the best day to post.

We have to make sure that we are inside that timeframe when your prospects online on this professional platform.

Just like picking the best days and not posting on the weekend, there are also invisible rules in timing your post.

Now that you already know about your future clients’ time zones based on their profile and LinkedIn groups, you can now choose the best time to catch them.

To be honest, timing is more detailed.

In general, the best time to post is early in the morning at around 9 AM to 11 AM.

Posting at around 12 PM to 2 PM is also a good time.

If we get into specifics, according to data, if you want to reach Software and Media Companies, you can catch them early in the morning at around 9 AM to 11 AM.

Healthcare and Higher Education, on the other hand, are most likely online mid-morning at around 10 AM to 2 PM.

B2B businesses and B2C businesses are available during lunch hours, which is approximately 12 noon to 2 PM, or during their commute.

As a business networking platform, LinkedIn tends to get more users during business hours compared to other social media platforms.

This means your posts’ visibility drops from 8 PM to 4 AM.

best time to post

Let us summarize

The best days to post are from Tuesdays to Thursdays, with its peak on Wednesdays.

It is not recommended to post on Friday, Saturday, Sunday, and Monday, especially Sunday.

The best time to post is 9 AM to 11 AM and 12 PM to 2 PM.

Posts will get low engagement if posted after business hours like 8 PM to 4 AM, even if your posts are published on a weekday.

Remember, content is a great way of engagement to your audience.

This is where you can introduce your brand, build trust, and even inspire.

Capturing them is one of the most essential LinkedIn skills you need to master.

We hope this will help you capture and make the best out of your LinkedIn experience.

Do you want to dive in and have a more personalized and in-depth guide about the best times to post on LinkedIn?

We are more than happy to extend our hand and give you a free 30 minutes consulting and talk to the best people who know their way around LinkedIn.




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